The LinkedIn and Twitter dis-integration is not new (June 30, 2012) – however – we continue to get questions we address in this episode of the Social Media Minute by Arkovi.
We served in the social media lab this year with AJAX Social Media and Carl Richards (@behaviorgap) at the Morningstar Investment Conference (at McCormick Place, Chicago, June 20-22). In addition – Arkovi was archiving the conference hashtag, #MIC2012, and took a look at some metrics.
A fantastic blog post by the Twitter team (science of the hashtag) illustrates the techniques and capability of using hashtags on Twitter. We’ve covered before the versatility of Arkovi as a discovery/research and monitoring tool as well as your archiving and compliance solution for social media (see also our online feature overview).
The advice to many who might be tentative to embrace social media is to listen. We would suggest this is a key component of any social media strategy in business. Listening to what your customers, peers, competitors and others in your market space say is as important as the crafting that goes into your own content.