Arkovi’s RSS integration enables our customers to bring in a wide variety of social media and web monitoring content by simply adding RSS feeds in Arkovi under Account Management. This enables the tracking of YouTube activity along with numerous other content options – such as: Google Alerts and other search engine searches Geo-location activity such …
A fantastic blog post by the Twitter team (science of the hashtag) illustrates the techniques and capability of using hashtags on Twitter. We’ve covered before the versatility of Arkovi as a discovery/research and monitoring tool as well as your archiving and compliance solution for social media (see also our online feature overview).
A tweet we came across reminded us that social media monitoring is not just a clinical, computer-generated experience. The analysis in this article is correct – it takes the ability to aggregate and archive all of your social content along side the monitored searches and alerts. Yet it also takes the human touch to interpret context and perspective on how you were mentioned, commented on or your content was further distributed.
The advice to many who might be tentative to embrace social media is to listen. We would suggest this is a key component of any social media strategy in business. Listening to what your customers, peers, competitors and others in your market space say is as important as the crafting that goes into your own content.