Editor’s Note: We are pleased to share a blog post recently written by Amy McIlwain of Financial Social Media. Today Financial Social Media is thriving as a compliant provider for Social Media Education to Financial Advisors, Insurance Agents & Financial Service Agents. Remember the first years of the Internet Age? Those pesky dial up connections; …
ReelSEO is the Online Video Marketer’s Guide – a place for news, tips, trends, tutorials and the latest information about online video publishing, video marketing, video SEO, and video advertising. ReelSEO’s Creator’s Tip, “How to Build a YouTube Audience with Keyword Tools”, helps video producers understand how to use YouTube and Google’s keyword suggestion tools …
Our focus was to get to the core of what helps others use social media effectively – how has it been done successfully to date? We spent time with three financial advisors who candidly gave us an inside glimpse as to how they have integrated social engagement into their daily operations. A key ingredient? It goes beyond just marketing and having a good social profile.
Much like the significant crowd of people behind Steve Jobs and Apple – I am grateful to have the group we have focused on our pioneering effort in carving out a new sector in technology that lives in and around social media with Arkovi. My vision and goal is that we experience even a small portion of the growth Apple has seen – and that we can serve our customers as diligently with leading edge solutions and service.
As an advisor, Henry Becker looks at social media very much like anything else he does. Every decision he makes is, more than likely, linked to some regulation or rule. That does not need to prevent him from dong his job. The compliance storm that is swirling about the use of social media appears to be holding back some advisors from using it in their practice.
In looking back over 2010 – we found some fascinating statistics on the use of social media from the more than 125 companies using Arkovi. We felt an infographic might share the story more clearly.
Arkovi is pleased to sponsor and introduce our partner eRollover – who will bring their expertise to this webinar on January 19th from 1:00pm to 2:00pm EDT to discuss client acquisition in the 21st century.
A tweet we came across reminded us that social media monitoring is not just a clinical, computer-generated experience. The analysis in this article is correct – it takes the ability to aggregate and archive all of your social content along side the monitored searches and alerts. Yet it also takes the human touch to interpret context and perspective on how you were mentioned, commented on or your content was further distributed.
Editor’s Note: We are pleased to offer an updated edition of Russ Thornton’s original post of a day in an advisors life using social media. Candidly, this has been the most read post on our blog since our launch in September 2009. Russ was kind enough to provide an inside glimpse of how a successful advisor has developed a workflow to integrate social media into his business. We found it compelling that he has found an approach that enables him to leverage a broad menu of platforms while managing content creation (Hootsuite – which we happen to love too!) and archiving/backup (ahem, using Arkovi) from consolidated tools. All of us welcome your feedback, comments and questions.
The advice to many who might be tentative to embrace social media is to listen. We would suggest this is a key component of any social media strategy in business. Listening to what your customers, peers, competitors and others in your market space say is as important as the crafting that goes into your own content.