The advice to many who might be tentative to embrace social media is to listen. We would suggest this is a key component of any social media strategy in business. Listening to what your customers, peers, competitors and others in your market space say is as important as the crafting that goes into your own content.
She’s just finished Charlene Li’s new book, Open Leadership, which carefully lays out what has become clear to anyone watching the culture in the last few years—that “easy, no-cost information sharing” online has changed the way we live, including how we do business.
We agree that the risk many businesses believe they have when opening access to social media is more one of data loss and security and not so much a “time waste” factor.
Our position on why companies need to be using social media centers around core operating centers of business.
Arkovi for social media archiving was just a glimmer in mid-2009 as we tossed around ideas about how we could aggregate our social media footprint for our own content management uses. Our backgrounds in financial services certainly influenced our view of the archiving component – but we needed more flexibility.