We get asked constantly – how are business’ using social media? Our answer – lets take a close look at real world data analysis rather than through a survey. Arkovi released an initial infographic in February 2011 as a debut of our social media research offerings. Now we revisit the data a year later to start exploring trends.
A tweet we came across reminded us that social media monitoring is not just a clinical, computer-generated experience. The analysis in this article is correct – it takes the ability to aggregate and archive all of your social content along side the monitored searches and alerts. Yet it also takes the human touch to interpret context and perspective on how you were mentioned, commented on or your content was further distributed.