Filed under Twitter

Becoming a ‘Purple Cow’ One Tweet at a Time

Becoming a ‘Purple Cow’ One Tweet at a Time

For the marketers out there, I am sure you have heard of the ‘Purple Cow’ – author Seth Godin’s answer to success that comes from making your brand stand out against the competition.  This theory, which challenges business professionals to think outside of the box and create unique and engaging ways for people to become … Continue reading

Social Media Minute Podcast: Hashtags

Social Media Minute Podcast: Hashtags

Are you using hashtags when tweeting?  Hashtags are a great way to classify tweets and connect with other Twitter users who share similar interests.  For example, users can search for the hashtag “#financialservices” and view all the tweets that tagged that hashtag in their message.  For more tips on effectively using Twitter hashtags, listen to … Continue reading

How Are People Posting to Twitter

How Are People Posting to Twitter

Arkovi stores the source of all tweets for this research as well as helping our customers understand how their users leverage social media from any source and any device. Arkovi offers reporting on this and many other data points in the archives for customers to gather the business and market intelligence they need as they evolve social media tactics and strategy. Continue reading