Filed under Marketing

Hitting a Social Media Grand Slam – Google+ Hangouts on Air

Hitting a Social Media Grand Slam – Google+ Hangouts on Air

For business owners and professionals, Google+ Hangouts are an easy (and free) way to increase customer engagement and build brand presence online.  Specifically, Hangouts on Air is wonderful tool to take advantage of for your marketing efforts – sharing events, promoting topics you are writing about or building speaking credibility by showcasing your abilities on camera. Unlike … Continue reading

The Social Media Revolution – Are You In?

The Social Media Revolution – Are You In?

With 2013 rapidly approaching, online brands, consumers and everyday social media enthusiasts are looking forward to what the new year will bring for social media. According to Erik Qualman, author of Socialnomics, the future is all about digital media.  Social media is not a fad, it’s a fundamental shift in the way we communicate. Qualman recently released a video … Continue reading

Social Media: the Open Door to Brand Loyalty

Social Media: the Open Door to Brand Loyalty

When it comes to business success, customer loyalty is everything.  Every company out there dreams of having dedicated clients who also share positive reviews with other potential consumers.  Luckily, social media provides the perfect platform to create these lasting relationships between customers and brands.  Here are some key tips to remember about brand loyalty and … Continue reading

Facebook Timeline for Business: Branding Redefined

Facebook Timeline for Business: Branding Redefined

For some businesses, journeying into social media can be a very unnerving undertaking.  Getting acquainted with the social media community takes time, but eventually you find a particular platform that becomes your favorite, one that speaks to you and successfully allows you to reach your clients and prospects.  For me, that particular social media platform … Continue reading

Social Media Minute Podcast: QR Codes

Social Media Minute Podcast: QR Codes

If you have been walking around a store or flipping through a magazine, you have probably seen a QR code.  Short for “Quick Response” codes, these barcode-like images can be creatively integrated into your business for marketing purposes.  For example, you can use QR codes to share a text message, a specific URL link, or … Continue reading