With 2013 rapidly approaching, online brands, consumers and everyday social media enthusiasts are looking forward to what the new year will bring for social media. According to Erik Qualman, author of Socialnomics, the future is all about digital media. Social media is not a fad, it’s a fundamental shift in the way we communicate.
Qualman recently released a video entitled Social Media 2013, which showcased some astounding facts on how social media is changing the world we live, both from a personal and business perspective. For example, did you know the Ford Explorer Launch on Facebook generated more traffic than a Super Bowl ad? Or, were you aware that New Yorkers received tweets about an east coast earthquake 30 seconds before they felt it? That’s powerful stuff.
One particular point that stuck out to me is the fact that we will no longer search for products and services…they will find us via social media. That one sentence speaks volumes on how social is changing the customer experience. For all of us — whether we be marketers, small businesses, individuals, or large companies — ask yourselves if your brand will be one of those finding customers on social . If not, it’s most likely your competition will be.
Social media is no longer just a platform for college students or an online space for people to post their family pictures — it’s a powerful channel for engaging current customers and reaching out to the next generation of clients. Those who refuse to go social will miss out on a world of opportunities. Now is the time to decide — will you join the Social Media Revolution or be left behind?