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Social media took the main stage at this year’s Olympic Games in London. Truly the first major event where social drove news, scandal (or quasi-scandal), debate and celebration throughout each day. Facebook and Twitter have released compelling statistics reflecting the extraordinary participation before, during and after the games.
We find this a telling example of how you as a socially engaged business can take a national or international event or topic and deliver thought leadership to your own circles, customers, friends and followers. By cutting through the fire hose volume and providing a narrative relevant to your readers and listeners – you reflect and provide value.