This week we are reporting live from the TD Ameritrade Institutional Elite Advisor Forum in Laguna Beach, CA. One of the key focuses during this event is how to achieve excellence in your business and, as a brand, how you can foster deep relationships with your customers. In order to reach that excellence in your business, your must have a strategy, especially when it comes to executing social media in your business. Take the time to build out a social media policy, which explains in detail what your target goals are, how you will respond online as a team, and also what governance rules you plan to enforce. To learn more about how your strategy drives your policy and brand, tune-in to the Social Media Minute podcast below!