Social Media Minute Podcast: Social Media and Customer Service

A favorite topic of ours – customer service. Consider social media an added channel to your capabilities to be accessible to your customers and meet their needs. Using the traditional tools – phone, email and web – we insure our customers can get to us in the way they choose to. Moreover – now with tools like Facebook and Twitter – as well as solutions like Sprout Social and Zendesk – we can add a fourth layer of access and shorten the cycle from question to resolution.

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