This is a heavily studied question with numerous answers and options. We boil it down to our own experience.
We cover topics such as:
– Frequency of e-newsletter
– Customize your sign up, confirmation and unsubscribe forms as well as the primary email template
– RSS to email campaigns
– Social sharing of your e-newsletters
Thinking of going to the Morningstar Investment Conference in 2012? It is being held in Chicago, IL June 20-22 at McCormick Place. Our listeners can get a $100 discount on registration by calling 866-839-9729 and mentioning Arkovi.