Social Media Minute Podcast: Pinterest and Copyright

We like to think of Pinterest as the visual representation of Twitter.  A pin is like a tweet, except it’s grabbing visual content and sharing it.  However, because all of this content being shared, copyright has become an extremely hot topic surrounding Pinterest.  According to Pinterest’s Terms of Service, all responsibility is put on users and not the platform.  So when you hop online, think about what it is you’re pinning; retail brands might not worry as much about copyright because pins are driving traffic to their website for sales. Artists, photographers and other designers, however, may be more concerned with pinners sharing their original work.  Be judicious about what you might pin or re-pin. In our view,  any content you are pinning where you are acting as an advocate, evangelist, influencer or supporter, brands will be grateful rather than punitive in their response to you!  However, when in doubt, choose not to pin it.  For more advice, tune-in to the Social Media Minute Podcast below!

Show Notes:

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