Because your website is the hub of your social media activity, Google Analytics is a very effective tool to take advantage of when managing your website. Google Analytics help you to understand the activity that occurs on your website — how visitors are interacting on your site, what they click on, and how they came to your website. The information provides by Google Analytics also lets you determine whether or not your website is set up properly, if your content is reaching your customers, and also if any improvements need to be made. To learn more, tune-in to the Social Media Minute Podcast below!
- Capturing the Value of Social Media Using Google Anayltics
- A great series on analytics by Joe Polidoro of Marketeria