BrightScope Partners with Arkovi to Improve Financial Advisor Social Media Engagement

BrightScope (www.brightscope.com), a leading provider of independent financial information and investment research today announced a strategic partnership with Arkovi (www.arkovi.com), the premier financial services social media solution for archiving, compliance and market intelligence, to help investment professionals use social media safely and successfully and to provide a way to store, monitor and analyze the content created.

In early 2011, BrightScope launched BrightScope Advisor Pages™, a breakthrough way for individual investors to discover, research, and select a financial advisor. Aggregating hard-to-discover but publically available information on advisors, BrightScope created a free, easy to use database that is searchable from multiple dimensions right from its homepage. This month BrightScope launched a Q&A forum where consumers can ask finance-related questions and get answers from real financial advisors.

“Social has pervaded every aspect of our lives. Unfortunately, the current financial services compliance paradigm has made it difficult for the average financial advisor to effectively use this powerful medium,” said Mike Alfred, CEO and co-founder of BrightScope. “That’s why we partnered with Arkovi – we want to make it easier and safer for financial advisors to engage in social media in a truly authentic, non-prepackaged, way.”

“BrightScope has already proven to be a tremendous advocate for transparency in the financial services industry by providing easy to understand information for investors on their 401k plans and financial advisors,” said Arkovi CEO, Blane Warrene. “With our powerful archiving technology, financial advisors that use BrightScope Advisor Pages can now activate Arkovi at the click of a button and engage in meaningful social media interactions with peace of mind.”

Some of the key benefits of the partnership include:

  • Real-time analytics- Rather than “archive and forget” (until there is a problem), advisors can tap into the hidden power of their social media and web site activity in real time
  • Access – “Always on” archiving provides instant access to users for all stored content 24/7
  • Analyze – Apply “lessons learned” to generate a more effective communications effort
  • Easy Activation – Activate Arkovi at the click of a button from BrightScope Advisor Pages

Financial services professionals using BrightScope Advisor Pages can now activate Arkovi with an exclusive 30 day free trial. Once activated, each advisor and firm will have a permanent record of their social media participation on BrightScope and other prominent sites. For more information, visit www.brightscope.com.

About BrightScope

BrightScope is a financial information company that brings transparency to opaque markets through independent research and analysis. Delivered through web-based software, BrightScope data drives better decision-making for individual investors, corporate plan sponsors, asset managers, broker-dealers, and financial advisors. The BrightScope Rating™, developed in partnership with leading independent 401k fiduciaries, reviews more than 200 unique data inputs per plan and calculates a single numerical score which defines plan quality at the company level. In April 2011, the company launched BrightScope Advisor Pages™, the first comprehensive and publicly available directory of financial advisors designed to help consumers discover information and conduct due diligence on wealth management professionals. BrightScope also markets a suite of data analytics software products to Fortune 1000 companies, asset managers, broker-dealers, financial advisors, and other market participants. Public ratings for more than 46,000 retirement plans as well as rating definitions, criteria and methodologies, and information on more than 450,000 financial advisors are available for free at www.brightscope.com.

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