When someone posts a negative comment on social media about your business, your initial reaction may be to delete. However, this is actually an opportunity to embrace authenticity and transparency online. Negative comments can be scary, but we suggest that you pick up the phone or schedule a meeting with the dissatisfied customer. That way you can discuss the problem, as well as propose and implement a solution for your unhappy client. Afterwards, ask that customer if he or she would be willing to post once again that the issue was discussed and a solution was made.