Once you take the time to start ‘listening’ on social media, you can begin fostering customer relationships online. If you already have existing customers on social media, reach out to them and extend that relationship online. Social media provides a new channel for your customers to get service, consume your content, and ultimately have a feedback loop to you. Even better, you can start cultivating new relationships online. By ‘listening’ on social media, you can connect with new people and develop contacts that can ultimately become peers, influences, referrers and customers.
- Reference to Arkovi’s Social Media Minute podcast discussing the importance of listening on social media.
- Reference to Arkovi’s Social Media Minute: Listening as an Arkovi User discussing the ability of Arkovi customers to ”listen” for certain keywords and phrases online and use Arkovi’s RSS features to their advantage.