Social media strategy is an oft-debated and somewhat relative discussion. It means different things to different firms and individuals. However, in our continued series providing social media education and tips/techniques, we hone in on three key points you need to consider regardless of your perspective.
To get more in depth with social media strategy, see our Case Study on How 3 Financial Advisors are Successfully Using Social Media in the Arkovi Resource Center.
Also see our recent BrightTalk webinar discussing social media strategy.