The Arkovi team is thrilled to be participating in the BrightTALK Thought Leadership for Financial Advisors initiative in 2011 and 2012. Our case study on how three financial advisors are using social media successfully (November 9, 2011 at 1:00pm EDT) is available for on-demand replay here.
Our focus was to get to the core of what helps others use social media effectively – how has it been done successfully to date? We spent time with three financial advisors who candidly gave us an inside glimpse as to how they have integrated social engagement into their daily operations. A key ingredient? It goes beyond just marketing and having a good social profile.
Learn how they:
- Set a strategy that matched their firm’s culture
- Had an editorial plan for content
- Considered how to engage with prospects, peers and clients – often using different platforms and different tone
Be sure to also see our case study participants: