Tag clouds can be a vital tool in improving your website and understanding exactly what online visitors are searching for when curious about your business. Tag clouds provide a virtual summary of popular words used throughout a website, as well as a visual depiction of the key words your website’s visitors are searching for. By archiving tag clouds with Arkovi, you now have a snapshot of exactly what your online visitors are searching for and clicking on. Simply login to your Arkovi account and peruse your archived tag clouds. This archive can serve as a reminder of what your visitors are interested in, as well as a virtual showcase of data to analyze and use when making changes and additions to your website and business strategies.