Most recently updated this past March, Intel certainly strikes a balance between open communications and brand awareness. From a business perspective, they take a very transparent approach to empowering the legions of Intel staff and representatives to stay connected in social media.
A couple of sections from their published guidelines for social media stand out:
From the “if only everyone approached it this way” definition:
Emerging platforms for online collaboration are fundamentally changing the way we work, offering new ways to engage with customers, colleagues, and the world at large. It’s a new model for interaction and we believe social computing can help you to build stronger, more successful business relationships. And it’s a way for you to take part in global conversations related to the work we are doing at Intel and the things we care about.
On transparency – sounds fair to us:
Your honesty—or dishonesty—will be quickly noticed in the social media environment. If you are blogging about your work at Intel, use your real name, identify that you work for Intel, and be clear about your role. If you have a vested interest in something you are discussing, be the first to point it out. Transparency is about your identity and relationship to Intel. You still need to keep confidentiality around proprietary information and content.
Right on point – Perception is Reality:
In online social networks, the lines between public and private, personal and professional are blurred. Just by identifying yourself as an Intel employee, you are creating perceptions about your expertise and about Intel by our shareholders, customers, and the general public-and perceptions about you by your colleagues and managers. Do us all proud. Be sure that all content associated with you is consistent with your work and with Intel’s values and professional standards.
Wiser words have not been spoken (so to speak):
If you’re about to publish something that makes you even the slightest bit uncomfortable, don’t shrug it off and hit ‘send.’ Take a minute to review these guidelines and try to figure out what’s bothering you, then fix it. If you’re still unsure, you might want to discuss it with your manager or legal representative. Ultimately, what you publish is yours—as is the responsibility. So be sure.
From a Fortune 500 leader and a global presence with a substantive brand to protect – Intel has found a way to cultivate good corporate governance, give clear and succinct guidance while still enabling their workforce to engage with the social sphere. A solid model to work from when considering your strategy, policies and tactics for making social media a part of your business workflow.