Mat Morrison on Social Media and Business Strategy

In the video, Mat Morrison (@mediaczar), outlines how social media is evolving to a point where companies are at risk if they do NOT listen to what is being said. We agree that having something meaningful to say and share is only part of the recipe.

Of equal importance is hearing what is being said and shared across the mediums and learning how to distill the information for use in response, advocacy and educating as well as marketing and compliance.

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